Creating a free website on Google: 5 disadvantages

In recent years, the necessity of establishing an online presence has made creating websites on free platforms, such as Google, an attractive option for many users and small businesses. However, while this is indeed possible, it is important to know that these free alternatives come with significant disadvantages, particularly in terms of limited functionality.

Therefore, it is very likely that the respective website, although it exists, will function erratically and not meet your needs. Below, you will find five disadvantages of creating free websites on Google, so you can make informed, practical decisions before opting for such an alternative.

Limited Customization & Design

One of the main disadvantages of creating a free site on Google is the limitation in customization and design. Free platforms usually offer limited templates and customization options regarding the look and functionality of the site.

These limitations can negatively impact the visual identity and user experience, especially if you want a unique and professional-looking website.

Ads and Google Branding

When you use free platforms to create websites, you may be subjected to ads and the platform’s branding. In the case of Google Sites, for example, Google ads and branding may run on the created site.

This can affect the appearance and credibility of the site in the eyes of visitors, particularly for businesses that want to professionally promote their own brand.

Limited Functionality and Scalability

Free website creation platforms usually come with limited functionality and options in terms of extensibility and scalability.

If you need advanced functionalities, such as online payment system integration, complex content management, or SEO optimization, you may encounter difficulties or subsequently require costly upgrades.

Limited Control Over Website Content

Another significant issue associated with free Google websites is the limited control and ownership of the content. Although you can create and edit content on the platform, it may be restricted in terms of exporting and transferring to other platforms or servers.

This means you are largely dependent on the free platform and may lose access to content if the services are interrupted or the platform decides to close or restrict accounts.

Impact on Professionalism & Credibility

Using a free platform to create a website can affect the professionalism and credibility of your business or online project. Visitors may perceive a free site as less professional or less serious than one with its own domain and a customized design.

While creating a free site on Google and similar platforms may seem attractive initially, it is important to consider the associated disadvantages.

If you want greater control over design, functionality, and content, as well as a more professional and credible image for your business, it might be much more beneficial to invest in a website with its own domain and a dedicated platform.